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Sales Enablement

Connect Sales with Marketing

Attract, retain and grow your business with market-ready content that can be personalized to deliver results. 
  • Drive brand consistency and compliance
  • Gain insight into campaign and sales effectiveness
  • Create operational and cost efficiencies

Content Challenges of Distributed Marketing

Marketing and creative agency teams in distributed organizations often find it challenging to align brand control and consistency with the needs of local field teams. The CMO Council found that field sales teams rate the experience of using localized collateral and content a C+, indicating that improvements are needed. Happily, the advancement of new Content Distribution Management (CDM) technologies means the top content challenges of marketers can be solved.

Download “From Brand Chaos to Brand Consistency” PDF

How to Bridge Technology Gaps with CDM

Marketers trying to do more with less often bank on new technologies to improve performance. But acquiring more point solutions can leave large gaps within the marketing technology infrastructure. To avoid these gaps, marketers must understand the strengths and weaknesses of the different technologies available. Breakdown the gaps among the different technologies and learn how a Content Distribution Management (CDM) solution could help.

Read about Marketing Technologies for Distributed Organizations

Take Control of Your Brand from the Bottom Up

A well-positioned brand is invaluable to an organization, yet few have the controls or processes in place to ensure that brand image and message are managed properly and delivered consistently. Brand inconsistency is a real business problem, and it could be costing your organization more than you know. Examine brand manipulation – its causes, its effects, the forms it takes – and looks at the benefits of ensuring that your brand stays consistent.

Learn How to Maximize the Value of a Well-positioned Brand


SMARTworks Content Distribution Platform

SMARTworks Content Distribution Platform

With over 1 million users and 10,000 orders a day, SMARTworks® is a platform for managing content that directly connects with back-end operations for production and cross-channel distribution online and offline. Features include:
  • Flexible and configurable platform
  • CRM integration and reporting features
  • Dynamic/variable template options
  • Approval process and workflow
Power-up Productivity with SMARTworks Content Distribution Platform
CRM Integration

CRM Integration

Increase message relevancy to grow the right customer and prospects with a single view into customer interactions.  SMARTworks integrates with CRM technology, including the #1 provider, to combine sales and marketing activities onto one platform.
  • Increase sales adoption
  • Gain visibility into customer data
  • Create data-driven, dynamic content
  • Improve CAN SPAM compliance
  • Close the CRM loop
Learn How to Close the CRM Loop
Promotional Marketing

Promotional Marketing

More an art than a science, promotional marketing blends rich product knowledge with an understanding of event marketing and brand objectives. At Taylor Communications, we offer a broad vendor network to ensure that our clients have access to unique and trendy products.

Present your Brand with Confidence
Data and analytics

Data and Analytics

Gathering data and insight is essential to have more intelligent conversations with customers and measure campaign effectiveness. We offer services to gather analytics and insight and analyze what all the data means so the next campaign will be that much more successful, including:
  • Email analytics
  • Landing page analytics
  • QR codes
  • Campaign analytics


From basic on-shelf items to on-demand kits, Taylor Communications assembles components from warehoused inventory, materials customers provide and/or variable items printed on-demand via a national network. Deliver success confidently with:
  • Pre-built models
  • Quality checks
  • Streamlined facilities with production capabilities
  • Regional network of facilities


With vast fulfillment programs from routine supplies replenishment to seasonal campaigns and special opt-in promotions, companies like Rita's Italian Ice spend more time developing campaigns that build traffic and less time managing the myriad of campaign details. Rest assured with:
  • Timely, accurate shipments
  • Excellent customer service
  • Enhanced franchisee satisfaction
  • Increased ROI
Read Rita's Italian Ice Case Study
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