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Franchise Marketing

Energize Franchise Local Marketing

With SMARTworks, a cloud-based content distribution m
anagement platform, franchisors can more effectively deliver tools and marketing services that improve local success for the franchisee.

See how to take Franchise Marketing to the next level.

The Right Formula

Connect Zors and Zees for a Better Customer Experience

All franchises use distribution, technology, and tactics to execute branding and marketing initiatives. The first step to creating the right formula is to understand the current mix. Distribution is the location and type of units and the people involved in marketing including franchisor operations, franchisor marketing, franchisee owners, and franchisee managers. To execute successful local franchise marketing, while measuring compliance and brand consistency on a national level, franchises must create the right formula of Distribution, Technology, and Tactics – DT2.

The Right Preparation

Taming Chaos: Creating Materials for 7,000+ Sales Reps

Even for Sprint, a billion dollar FORTUNE 100 company, globalization and localization make it difficult to drive messages and capture attention while preserving the brand. “Marketing gone wild” is how Mark Rexroat, Director of Retail Communications and Marketing Services for Sprint, used to describe it. Our Sales Enablement solution powered by SMARTworks provided:
  • Secure web application
  • Customized marketing materials
  • Sales materials, emails, PowerPoints
  • Sales rep adoption up 700% in Y1
  • Communications expense, down 40%

Download Case Study to Learn about Sprint's Success

The Right Technology

Top Challenges Measuring Content's Effectiveness

Pressure is mounting. Recent research by ITSMA and Vision Edge Marketing finds that only one in four marketers is able to measure the contribution of their content marketing to the business. As the marketing responsibilities continue to expand, it’s not acceptable to be unable to justify impact. Industry expert Ardath Albee addresses the top challenges that marketers face while trying to meet growing content demands and the need for accountability which include:

  • Lack of visibility into content use
  • Maintaining brand consistency
  • Collateral and promotional products management

Read the Top Challenges Whitepaper by Ardath Albee


SMARTworks Content Distribution Platform

SMARTworks Content Distribution Platform

With over 1 million users and 10,000 orders a day, SMARTworks® is a platform for managing content that directly connects with back-end operations for production and cross-channel distribution online and offline. Features include:
  • Flexible and configurable platform
  • CRM integration and reporting features
  • Dynamic/variable template options
  • Approval process and workflow
Power-up Productivity with SMARTworks Content Distribution Platform


From basic on-shelf items to on-demand kits, Taylor Communications assembles components from warehoused inventory, materials customers provide and/or variable items printed on-demand via a national network. Deliver success confidently with:
  • Pre-built models
  • Quality checks
  • Streamlined facilities with production capabilities
  • Regional network of facilities
marketing services

Marketing Services

Relieve the day-to-day management of marketing tactics online, offline and on product to focus on the bigger picture - brand strategy and messaging. From ideation to a seamless execution, we offer proven approaches and strategies to support full end-to-end marketing needs, including:
  • Strategic consulting
  • Project and database management
  • Supply chain management
  • Analytics and insights
  • Kitting and fulfillment
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