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Direct Marketing

Cross-Channel Orchestration

Unleash the power of a single source that brings together the marketing, technology, and direct marketing services to orchestrate integrated, cross-channel marketing campaigns. 

Snappy is Happy

Picture Perfect Results

The little iconic fish Snappy from Snapfish by HP, is happy with the results of an integrated, cross-channel direct marketing campaign designed to reactivate lapsed or at-risk customers. Retention program included risk scores based on purchase date, frequency and order value, online survey and elevated customer service.

  • Over 75% of customers are happy
  • 650%+ ROI for the email 
  • 2.5%+ of customers “won-back"

Masters of Execution

Creating Harmonic Impact

Consumers are inundated with messages. And the marketing landscape continues to grow each day. To acquire and build relationships requires a new depth of insight and the right blend of customer-centric strategies to deliver personalized, cross-channel experiences - that make an impact. Coming up with the big idea is one thing, but managing the proliferation of data and orchestrating the delivery of communications across the online and offline channels and with measurable results, is another. We bring the resources to manage it all.

Direct Marketing Services

Integrated Experience, Data-Driven Results

Build meaningful customer relationships by telling a continuous brand story. And increase marketing ROI and integrate online and offline channels with targeted, personalized interactions using response mechanisms like pURLs, QR codes or augmented reality. From strategic consulting to operational execution in the marketing technology landscape, we do it all. Full end-to-end direct marketing solutions with proven approaches and strategies to engage in targeted, personalized interactions and deliver results.


Direct Mail

Direct Mail

Share the brand story in a powerful way with dynamic, personalized messaging. Use offers or merge mobile with print to easily track and measure campaign results. From launching a simple postcard to a dimensional campaign, we consult from the beginning to end to:
  • Deliver targeted, dynamic and personalized messages
  • Bring the brand story to life
  • Easily track and measure results
  • Get higher ROI and close the CRM loop  


Customers are connected to email 24/7, and they expect real-time, relevant communications. We offer marketing services to create, launch, track, test and measure email campaigns that:
  • Engage customers with highly personalized interactions
  • Increase customer loyalty and profitability
  • Improve campaign effectiveness
  • Maximize Marketing ROI
  • Build opt-in list for CAN-SPAM compliance
Data and analytics

Data and Analytics

Gathering data and insight is essential to have more intelligent conversations with customers and measure campaign effectiveness. We offer services to gather analytics and insight and analyze what all the data means so the next campaign will be that much more successful, including:
  • Email analytics
  • Landing page analytics
  • QR codes
  • Campaign analytics

Cross-Channel Campaigns

Acquire, engage or retain customers with personalized emails that compliment cross-channel campaigns. Sales can access SMARTworks®, a seamless integration with ExactTarget® to provide an intuitive interface that creates and launches email campaigns. We also offer marketing services including:
  • Campaign strategy and management
  • Content creative and optimization
  • Cross-channel production and distribution
  • Engagement and insights
  • Predictive targeting and analytics
SMARTworks Content Distribution Platform

SMARTworks Content Distribution Platform

With over 1 million users and 10,000 orders a day, SMARTworks® is a platform for managing content that directly connects with back-end operations for production and cross-channel distribution online and offline. Features include:
  • Flexible and configurable platform
  • CRM integration and reporting features
  • Dynamic/variable template options
  • Approval process and workflow
Power-up Productivity with SMARTworks Content Distribution Platform
marketing services

Marketing Services

Relieve the day-to-day management of marketing tactics online, offline and on product to focus on the bigger picture - brand strategy and messaging. From ideation to a seamless execution, we offer proven approaches and strategies to support full end-to-end marketing needs, including:
  • Strategic consulting
  • Project and database management
  • Supply chain management
  • Analytics and insights
  • Kitting and fulfillment
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